From Duke PhD to 400K Followers: Dr. Aaron Dinin on Social Media, Branding, and Legacy

Dr. Aaron Dinin is a Senior Lecturing Fellow at Duke University, where he teaches entrepreneurship with a focus on social marketing and personal brand building. With a PhD in English and 400K+ followers across platforms like TikTok, Instagram, and Medium, Dr. Dinin blends academic insights with real-world experience. He’s the co-founder and lead developer of Rocketbolt, a published author of *The Krzyzewskiville Tales*, and a thought leader featured by The Today Show, Bloomberg, WIRED, and more. Passionate about storytelling and social media’s evolving role, he inspires others to build their legacy through authenticity and connection.

Personable is a podcast dedicated to helping listeners become the best they can be by learning from the world’s best in their respective fields. This mission is inspired by my mother, Louise, who encouraged me to become the best version of myself before she passed away from cancer in 2023.

Connect with Harvey:
Harvey's LinkedIn: https://www.linkedin.com/in/harveybracken-smith/ 
Harvey's Instagram: https://www.instagram.com/harveybsmith/
Personable Instagram: https://www.instagram.com/harveybsmithpodcast_/
Spotify: https://open.spotify.com/show/7JOTYDER6m2FDrlhop4api

My dad's startup: https://www.thedraft.io/
Donate to the charity we have founded in memory of my mum: https://www.loulouracefoundation.org